Katie (Kemmerer) Saindon, a product manager at GE Healthcare, talks about how GE Healthcare has been transforming into a product management organization.
As a product manager on the digital experience team at GE Healthcare, Katie Kemmerer has a front-row seat to the transformation of the company into a product management organization.
Katie and her team were charged with uniting hundreds of disparate websites into one unified customer ecosystem. The road to this scale of change in such a large and complex organization has not been without its bumps, but Katie relies on solid product management principles to make continual progress.
“We're definitely still going through a transformation of what it means to define a product vision, a roadmap, understand how to prioritize, understanding how to manage multiple stakeholders,” Katie says. “This has been an evolution, thinking about opportunities instead of just features. In the past, we've really been a feature factory, where it's like, OK, we've got all these ideas coming in, and it's really a puzzle of just aligning them somewhere in the roadmap.”
In order to fundamentally change that puzzle, and instead, map opportunities to business outcomes, they’re currently leaning heavily into personas, journey-mapping and customer research, as well as building strategies and foundations for prioritization and stakeholder management.
Learn how GE Healthcare is evolving, and hear Katie’s advice for building a successful product management organization, on this episode of This Is Product Management.
Here are the highlights:
Embedding Chat into all GE Healthcare digital properties: 7:40
Five elements to building a solid foundation: 9:45