Storytelling is Product Management

Valla Vakili, a product leader from iHeartMedia and Yahoo!, gives us his product management war stories, and explains how storytelling can align key stakeholders and engage users.


  • How can prototypes help tell a story? (12:48)
  • How does storytelling play a role in the everyday life of a product manager? (14:47)
  • How can storytelling help build engagement with users? (19:35)
  • What are the key ingredients of a great story? (23:39)

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