Victor Yocco, Author and Research Director at EY-Intuitive, shares the key psychological principles that drive user adoption and how product teams can use these principles to build more persuasive products.
What is persuasive design and how does it impact product teams? (3:25)
What is the psychology behind creating meaningful persuasive design? (6:35)
How can product teams make design intentionally persuasive? (10:28)
What key aspects of a persuasive design strategy did TurboTax implement to captivate users? (17:00)