Persuasive Design is Product Management

Victor Yocco, Author and Research Director at EY-Intuitive, shares the key psychological principles that drive user adoption and how product teams can use these principles to build more persuasive products.


  • What is persuasive design and how does it impact product teams? (3:25)
  • What is the psychology behind creating meaningful persuasive design? (6:35)
  • How can product teams make design intentionally persuasive? (10:28)
  • What key aspects of a persuasive design strategy did TurboTax implement to captivate users? (17:00)

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