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Personalization is Product Management

Justin Hendrix, Executive Director at NYC Media Lab, discusses how personalization can help product managers build better products for users, the business case for personalization, and what the future holds.


  • What is personalization and why is it important to product managers? (1:30)
  • How can personalization provide value to users? (3:27)
  • In what industries can personalization be applied? (5:27)
  • What are the methodologies companies are using to bake personalization into their products? (8:01)
  • What is the future of personalization? (10:25)

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