Organizational Design is Product Management

Stacey Weber, an Instructor at Pragmatic Marketing, shares how product management fits into an organization's structure, the role innovation teams play in entering new markets, and how product and innovation teams can collaborate.


  • Where in a company’s organizational structure should product management be placed to perform best? (7:23)
  • What tactics has Stacey seen work best when it comes to cross-team collaboration? (11:04)
  • What is Stacey’s opinion on innovation labs for entering new markets as opposed to relying exclusively on the product management function? (13:43)
  • How can product managers collaborate with innovation labs? (15:27)

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