Design Leadership is Product Management

Richard Banfield, CEO of Fresh Tilled Soil, shares how to foster a design focused culture, how to recruit the best talent, and advice for managing a growing team.


  • What does it take to create a design culture? (10:47)
  • How do you find and recruit the best talent? (14:05)
  • How do you structure and manage a growing organization? (18:52)
  • What are the most common challenges for design leaders? (22:40)

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