Demand Validation is Product Management

Steve Cohn, Founder of Validately, shares the tactics for validating demand for a product idea before building it, why he thinks Minimum Viable Products should die, and what he means when he says product managers are in the business of homeruns.


  • How can product managers avoid “false positives”? (5:55)
  • How is demand validation different at startups and large companies? (10:34)
  • How can the concept of the minimum viable product be adapted to large companies? (14:29)
  • How do experiments impact the bottom line for the Fortune 1000? (16:57)

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