Steve Cohn, Founder of Validately, shares the tactics for validating demand for a product idea before building it, why he thinks Minimum Viable Products should die, and what he means when he says product managers are in the business of homeruns.
How can product managers avoid “false positives”? (5:55)
How is demand validation different at startups and large companies? (10:34)
How can the concept of the minimum viable product be adapted to large companies? (14:29)
How do experiments impact the bottom line for the Fortune 1000? (16:57)