Flavio Masson, Head of Innovation at AARP Life Reimagined, shares the mindsets and culture needed for breakthrough innovation and the key metrics to consider when validating and scaling a new product or feature.
Highlights
- How does Flavio effectively introduce companies to breakthrough innovation? (3:35)
- If real breakthroughs come from a shift in mindsets, what is the best approach to changing corporate mindsets to being patient and long-term focused? (4:50)
- What tools does AARP use to validate new concepts with the market? (6:05)
- What metrics are most effective when using a lean validation process? (7:45)
- How does Flavio’s approach to product change as an innovation begins to scale and mature? (9:35)
- What are some best practices for reshaping company culture and breaking the status quo? (13:30)
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